DJ Premier is in great spirits, and for good reason. He’s a fairly new dad, and his success has afforded him the time to be both the DJ Premier that we all know, and the dad his son needs. He’s also taking a leap on the business front. In an independent venture, Premo has put his own shingle into the online world with both his new website PremierWuzHere.com and web series “Bars in the Booth,” which through four episodes has featured emcees like Papoose and Dres from Black Sheep. He also just wrapped up a supporting performance alongside Dave Chappelle at Radio City Music Hall in June. So in Premo’s case, life is good.
Business and family aside, his name is attached to a slew of new projects, most notably with MC Eiht and Joey Bada$$. But as is usually the case with Premo, the list is much longer and more extensive and he’s also got a few short term loans aces up his sleeve.
“I’m actually doing a couple secret albums,” Premier revealed to DX. “It’s not Nas, but it’s one of many great ones that’s gonna be dropping.”
The most important takeaway from chatting with Premier is how excited he is right now. The website and merchandising are an entrepreneurial manifestation of his lifelong affinity for apparel. Not only is he selling classic DJ Premier threads, he’s getting more involved in the design, and having fun with his successes outside of music.
“I should’ve had the site up back in 2005, but that was me not happy with everything in my circle, and now the team I have, it’s just beautiful. And we all work hard to be Number One. That’s our motto: ‘Work like you’re Number One, and you will be Number One.’” A true savant, DJ Premier has maintained the utmost integrity for more than 20 years. And with age comes wisdom. Whether it’s his own son, his nephew, or even Joey Bada$$, DJ Premier has embraced his status a mentor and leader for the next generation.