In part 2 of our sitdown with Dj Premier we talk about how he handles artists in the booth and how he pulls the best out of them. He also gives us a few stories about how Jay-Z fought his advice on the creation of  “D’Evils” (and eventually caved) and also what it was like being in the studio with Biggie creating “Kick In The Door” when the topic being dissed was Premier’s own artist, Jeru the Damaja. Walk with us.

DJ Premier : I saw” Center Stage” on the Yes Network. They have good interviews. They had Jay-Z on and they asked Jay-Z did he like recording, performing, or you know what part of it he liked the most. He said the recording is the most fun because you get to create your vision of how you want to present yourself musically. He said but the illest part is performing because now you get to see people react to the songs you made but now you’re performing and they know the words.

There’s certain times when I’ll take him [Nick Javas] out and you’ll hear people going “Not a game, not a not a not a game!” We like damn we haven’t even played that yet. So it’s almost like, “Damn, you know that song?” Or they’ll go “Knock, knock, knock, knock,” and we’re like dude, the video isn’t even out yet. And maybe they’ve seen other viral stuff but regardless, that means they’re following and paying attention to what we’re doing already to where we hear someone out in the crowd doing it already.

Nick Javas: And more and more I see, especially cats in the front row, the first couple rows are always out of their minds; it’s crazy. So I’ll see cats in the front row rhyming along with every word now, and to me that’s crazy because it’s Premier’s show; it ain’t my show. It’s DJ Premier featuring Nick Javas but I see cats rhyming along with every word and I’ll give them love. I’ll jump off the stage and I’m rocking with ‘em; I’m holding their hands and I’m rocking with ‘em cause that’s love.

I see it building and I see even by the end of the show how much love I get as opposed to when he [Premier] first announces me, some people know how I am, some people don’t. But by the end I know I did my thing because I’m passionate about it and I care. I care that much to go in every show so by the time it’s over I know that I’ve acquired a lot more fans and people look forward to checking me out more so it’s just about doing your job the way you need to do it; keeping it all business but still doing it with a passion.

It AIN’T just about the money, man.  That money will come. That money will come, if you doing it for the right reasons.

Planet Ill: What’s the science behind the name Year Round Records?

DJ Premier: because I never really have time to take breaks. My whole career I’ve been just non-stop, banging them out, so Year Round was just the most appropriate thing to match. And again, just from an artist’s standpoint, and being creative and artistic, I had to have a name that matched who I am. Year Round Records is definitely that. Even with all the artists I produce on the side, no matter how I’m producing or working with, I’m never ever taking a break. I used to take vacations all the time, now shit I wish I could take one.

That’ll come later because you have to visualize what your future is in order to step in to it. And I visualized this and I had a lot of slow starts that actually crippled all of us as a family but they still stuck with me and said, “Man I’m getting frustrated, but I’ma stick it out with you.” I’m working on correcting all that stuff now, which for some reason, it’s working in our favor because even though we’ve been working on this a couple years to get some of these projects right. They still seem like they’re ready and right for now! It don’t seem like it’s old, we gotta start all over. No, this stuff still sounds relevant to what our vision was, so let’s stay on that vision.

Planet Ill: Musically, what’s the difference between working with artists like Christina Aguilera versus working with Hip-Hop artists?

DJ Premier: Everything is based on the artist themselves. Christina told me what her vision was. Cause that’s what Guru used to always call me: a beat tailor. He said you could just describe it to him and I could just make up the theme music for your vision. One thing I like about my artists is like, with Javas, or the NYG’Z, they are like, “I want to do a song like this.” And they’re coming at me like that; they’re not just like, “man… I’ve been thinking…,” they like “Yooo, I wanna do this!” I’m like that’s dope let’s write it down.

If you see my room, the albums are written on the wall with the titles. The last person I ever did that with was Gangstarr. So I said let’s go back to that formula that Gangstarr did and let me shape my part of the job that way so me taking Javas on the road with me, he started coming up with song titles just from experiences that happen to us on the road. They’re not going to be what just artists can relate, regular people with no experience in the music business can relate. That’s what our music is about communicating to where we’re on the same page.

Planet Ill: We spoke with Marco Polo earlier in the year and he said the difference between being a beat maker and a producer is the producer’s ability to tell an artist to shut the fuck up.

DJ Premier: Oh, for sure

Planet Ill: How do you intervene without crushing a new artist’s spirit?

DJ Premier: You just gotta be honest and tell ‘em, “Yo, it’s not sounding like what we’re here to do.” Sometimes Pangy for NYG’Z will be like “That’s the way I wrote it! That’s how I put it down!” Ok. But you’re not putting it down in the way that made me like you. What makes me like you is not what you’re giving me. You know the way that you talk when you’re hanging with us and you’re like yapyapyap? Give me that and just do it in rhythm.

Nick Javas: Yeah the more Panchee you can get on a track, for real, like his personality? He just takes over a room.  The more you can get of that? Forget it, man.

DJ Premier: Yeah. Take over the room in that booth. It’s the same approach. But now we’re selling something. So like when he’s in the booth, I’m not giving him any leeway. That same way that everybody is wondering who you are, because you have such a presence? Give me that in the booth. And then he gets a little angry and he’s like, “Do it again, yo.”

This is serious. You’re not projecting what I need from you from what makes people like you already as a person. The rhyming situation, I’m not going to let you off easy just because you’re a good personality. This rapping shit is real; you gots to deliver.

And everybody I ever been with has let me, you know? I’m not here to alter them or change them, it’s just as a listener I’m not getting what I need to hear. And that’s why I’m there telling them, I’m sitting here listening. That’s like sing me a song, the ABC’s and you’re leaving D and Y and K and L out. You’re not doing the alphabet right. So you know the way it goes: A-B-C-D-E-F-G. They going A-T-L-F-1-2-3. There ain’t no numbers in the alphabet! Do it right!

I always come off a little harsher with my guys because we have a family relationship. Artists, if it’s somebody like a Rakim, I approach it differently, but still not shy about it. I’m very blunt like, “Yo Ra, that line was a little shaky and your voice quivered a little bit, can we go back to that line?” And he’s like, “No doubt, G.” No one’s ever fought me.

Jay-Z fought me once and never did it again, when we were working on Reasonable Doubt’s, “D’Evils.” He gave me the whole concept, did the rhyme over the phone, told me what scratches to use, and it was dope. Even when he was on Center Stage, he said his most sacred songs was “D’Evils” and maybe four or five other ones. But to say that, after the status he has now, he said that those are his most personal, cherished songs and he said Reasonable Doubt was his baby. And it was all done here[formerly D&D now Headquarters]. The majority of it, minus two or three songs. We saw each other every day.

But just using that as an example, everything is that sacred to me too, till this day to where it’s an artist in the family, I’ve already laid my groundwork, I’m solidified. I’m good. If I do nothing else, I got a jillion records out there that people hold high in regards to what’s the bar; setting the bar or greatness. So when it comes to my artists, I gotta be extra hard on them because I’m cosigning them to say they‘re the next great thing and I don’t want people to doubt me and be like, “Man they aiiite. I heard they album, they cool but they ain’t like that other stuff you did.” I don’t want to hear that.

When Jeru the Damaja came out, he popped off immediately. Hit record, and he just blew up. I never forget, Biggie was BEGGING to be in a video with Jeru. He said, “If he [Jeru] ever did ‘Brooklyn Took It’ I just want to stand there and look hard.” That’s exactly what Biggie said. And I’ll never forget that because I had bought a brand new BMW and I rolled up to his block to go stop at the store and that’s where they used to always hang out Friday with Big and Shug [Founder of Gangstarr] would be with us and Guru and Dap and we’d see each other every weekend and just drink 40’s all weekend. Friday, Saturday and Sunday. And to see my pull up and ask me that to be on his album? This was before Ready To Die dropped. That is a big deal. So I know that the same thing that made Jeru hot, Group Home, Shug, I’m doing with these artists. It’s just a newer generation and a new approach. Like Guru also said, I take a lot of quotes from interviews we’ve done in the past, we just update the formula.

Planet Ill: How in tune are you with the lyrics that the rappers are laying in the booth? Like when Biggie said “Son, I’m surprised you run with them” on “Kick InThe Door” he’s sitting there talking to you…

DJ Premier: I looked at him and stopped the tape! That day, I purposely went by myself to see if there was going to be any funny friction because Jeru is my artist, he’s down with Gangstarr, but we also cool with Big, and we got love for him. I remember Puff even said, Yeah we coming after Jeru the Damaja, too!” And I took a stance on that and said, “Look, if ya’ll got a problem, ya’ll can see me because I’m here and I’m down with him and if ya’ll want to set it off ya’ll can set it off on me.” I would never play both sides like that to be some sucker n***a  or anything like that with anybody. That’s not my nature and that’s not my style now. But if anybody got something to say, say it. And it was about 20 guys in there and I was by myself. And I said, “Anybody got something to say, say it.” And Puff was like man we just fucking with you or whatever. I just still had to keep my guard u because I knew, again, this is Hip-Hop, I know the mentality. Then on top of that, I didn’t know how many people were gonna look at me funny thinking that I’m playing both sides, which I wasn’t.

So when he said that, I stopped the tape and sad, “Yo, you trying to be funny?” And Big was like, “I told you I gotta say something about the situation.” And I said, “Oh, so you gone say it on MY record? Go ahead and do your thing.” I gave him that window but I still checked him on it and Puff and them was there as a witness, I wouldn’t make that up. Gutter was there, D Rock was there; everybody was there. J Black was there [mentioned in “One Day”s lyrics] and he got dissed on the record.

Planet Ill: “Snatch up J Black and beat his bitch ass down…”

DJ Premier: Yeah he was there. When he walked in, I actually laughed because Jeru and J Black were actually cool with each other at the time. It was just a messed up situation. And then I remember Foxy Brown was real upset. She was with Jay-Z a lot  and Jay was cool with everybody so if he sees Jeru standing by at a party and he was kicking it with her, she would be like trying to wait for the right time to intervene. But all he [Jeru] said about her was that she had fake alligator boots on, it wasn’t much. But during that time, it was really really really a deep time of Hip-Hop when that was going down, but I’m very honest with making my statements blunt and clear to anybody and I will continue to do so.

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Once upon a time, before snare drums of Miami and the whiny synth of G-Funk, the gritty sound of the boom bap was the preeminent noise associated with Hip-Hop. The boom bap of the drum evoked video images of project hallways, dirty sidewalks, the crowded storefront boedga and the concrete jungle. At the heart of that grim reality music was DJ Premier, transplanted Texan with the turntables that changed the way people outside of New York viewed the city. His Gangstarr legacy alone is enough for the Hall of Fame. Add his work with Biggie, Jay-Z and Nas, and his resurrection of KRS-ONE and it doesn’t matter who the best MC is, they all came through his door.

Now after the tragic death of Guru, work with Christina Aguilera, coming work with Chaka Kahn and other side projects, you would think the boom bap would be silenced. But Primo is perhaps its greatest apostle, and he stands ready to spread the gospel with his new label Year Round Records and new artists like Nick Javas. Blessed are those who hear the scratch of DJ Premier, for theirs is the kingdom of Hip-Hop. Here is Primo 1:1.

Planet Ill: Obviously you have an astounding legacy when it comes to Hip-Hop. I guess they can call you the patron saint of the boom bap. How do you get people to separate your legacy and your history from what you’re trying to accomplish now?

DJ Premier: My main focus now is to continue doing what I’ve already been doing which is to put great music out. When it comes to what I’m doing now, I look at it as a new chapter; a new beginning, like Guru would actually say. I’m speaking on Guru because I thought there would be a time when we would reunite and do a 7^th album which I planned to do after a few years of taking a break. And now that I know that there’s no way that it’s gonna happen, I have to accept the fact that he’s gone for real.

Like we have future projects, like I’m gonna do a Gangstarr Foundation album where we have all new material, we have other vocals that haven’t been released that I put new stuff to that he spit to where he sounds like traditional Guru and make it new, but I have to accept moving on. I’ve lost lives in the past and I’ve moved on. Headquaters was an influence on naming the studio Headquarters.

This is the legendary D&D[Studios]. My radio show that I do every Friday on Sirius/XM satellite radio is the future. It’s on Friday nights, ten to midnight. It’s called “Live From Headquarters,” dedicated to him. We take that energy and keep pushing forward and make things better and better like I always have strived to do as a DJ, artist, producer and now a label owner.

The compilation album is just a stalling album to stall while I get their [his artists] albums ready to come out for 2011. I really intended for their albums to be ready this year, really the year before, we planned in ’09 having these albums ready.  Nick Javas has been touring with me the last two years straight. Blaq Poet did the same thing

Planet Ill: That’s [MC] Poet from back in the day?

DJ Premier: Yeah, that battled KRS-ONE and made big history. He was the first in history every to be bold enough to even stand up to Boogie Down Productions and then diss them hard body even knowing there was gonna be repercussions and he still stood his ground. He spoke for The Bridge and that’s what made me discover him, back in ’86 when he did “Beat You Down.”

Planet Ill: You had a pretty extensive run with KRS as well. Was there any leftover feelings from that old battle?

DJ Premier: Yeah, Poet still had feelings with him, so did Just Ice had funny feeligns with Poet. I actually told Just Ice that I was messing with Poet and he was like, “As long as he don’t mention that we got no problems.” I was like, “Come on man, we grown now. At the time he was just standing up for ya’ll dissing him, You know what I’m saying?” Not him but dissing The Bridge.

I’ll be short with it, Poet was coming to a Rock Steady event and I said, “Yo, Just Ice is coming, so come up there.” And boom, when it happened, Poet saw Just and went right to him and said, “Yo, I’m Poet, remember me?” And He [Just Ice] was like “Premier told me he was gonna be working with you!” Now they just buddies.

And then, KRS reached out to me when he did the Marley Marl album, when they did Hip-Hop Lives, and he said, “Yo man, I want Poet on a record with me.” And I asked Poet and he was a little resistant at first, he was like this is deeper; it cuts a little deeper. You know they were really going at it; they were going back and forth with it. Scott La Rock was dissing him, like “Poet, you a crack head,” back when they were running things. All those excerpts where he was like dissing him on the radio.

I told him [Poet], I said, “Yo, this is a good look.” KRS came over here and they went out, just the two of them, and after that KRS was like. “Yo I want you to perform with me tonight at Irving Plaza.” And brought Poet on stage. And I thought that was dope.

Planet Ill: What happens behind the scenes that makes it jump from just the music to taking things real personal?

DJ Premier: Part of it’s ignorance because your honor, your manhood’s being tested and then Hip-Hop comes from a street environment so the mentality is let’s scrap let’s fight. I’m from Texas and we’re raised on fighting with our hands because everybody carries guns. Our laws, we can carry a gun in the glove compartment and I’m not used to all these laws when I moved to New York. Like damn I can’t carry a gun and keep it in my glove box? What if I’m in danger or whatever? Same thing with a rifle, as long as it’s visible in your window, you can carry a rifle. So we all have a different understanding with guns where I’m from where everybody’s raised to fight. And back in our day, like they say you live to another day. Your bruises will heal and you win some, you lose some.

On the mentality of Hip-Hop, I mean look how far, even with Boogie Down Productions. It got a little violent when they were going at it. Just Ice coming to The Bridge with a shottie looking for cats over a rap! Me and Javas was talking bout this the other day. A couple years ago, if you never been in a fight at all, and youre’ doing rap music, you’re gonna get tested on some type of level where you might have to fight some body. But he’s been in fights way before he was rapping.

Nick Javas: Unfortunately.

Dj Premier: He played football, he’s a sports guy, on top of that he’s got a temper. He’s not a punk. Even if he was, that doesn’t have anything to do with what I respect about him, musically and artist-wise, but I’m glad he’s not a punk he can stand up for himself if somebody tests him, I mean I’ve witnessed it firsthand that he’s ready to go, and other people that he’s grown up with have said the same thing, “Javas got a temper and he’s ready to take it there.”

And we’re all like that. I’m definitely not tough; I’m definitely not hard or rugged like that. I love hardcore music, I’m very polite; I’m very much a gentleman but I’ll fight anybody. And usually the bigger people is who I’d like to fight. They usually, they size be an intimidation factor. The little ones be who I look out for, cause they usually got a weapon on them; they’ll jig you with a knife or something like that. You don’t mess with the short people unless they start something.

Nick Javas: You can’t lift weights with your face.

Planet Ill: In your [Nick Javas’] song, “Not A Game,” you mention the aspect of Hip-Hop being a game, not a sport. Do you think that the fact that people call it the Hip-Hop game allows more people than necessary to think they can “play” it?

Nick Javas: Yeah. I think there’s a lot of reasons people take it lightly. People see a lot of things on TV they see, MTV, MTV Cribs; they just see all the glitz and glamor of it. They only see the upside. They don’t see all the people that failed trying to make it. They don’t see the people who make it, failing, cause they fail! You have to fail to get there.

You know how long these cats were probably stressed out before they got to MTV Cribs, before they got to the Grammys, and to the BET Hip-Hop Awards and any type of these things that you see on TV where it’s all good and it seem s like you could just make it overnight? Yo there’s a lot to go into this and if you don’t love it, and you’re not doing it for the right reason it’s going to be really hard for you to do. Especially when you start hitting the road and doing shows the way we do.

Premier’s been taking me on the road for almost a year now. I was like, “Wow, this ain’t fun and games,” all the time. You’re sleeping like two, three hours a night, doing a show in a different country every day. Shit, there’s sometimes I don’t even know where the hell I am! I was in Switzerland talking something about “GERMANY!!” They were like “Fuck Germany!” Like oh shit. Damn and I cleaned it up real quick, I had the Switzerland wristband under the hoodie so they hadn’t seen that yet, so I thought it was a good time to bring that out.

The point I’m trying to make is, yeah a lot of people take it lightly; they think it’s a quick trip to the bank. Nah, man. It’s really not; you gotta work hard at this. And now I’m just happy that I’m in a position where I know that I deserve everything that’s coming to me because I know how much I sacrificed. I know how hard I worked to get here. And if you would have checked me five, six years ago when I made my first demo, I thought I was going to be a star overnight. I thought I was just going to throw my demo out and somebody would be like, “Yo, this kid is dope let’s sign him, let’s make him a star.” The harsh reality is, this is a business. It doesn’t work like that.

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